This has nothing to do with art, except to wonder when did DNC Chair Tim Kaine decide that graphic design was the best way to beat back the midterm slump and not lose seats in the House and Senate because the RNC has completely imploded and is nominating loons and morons like Sharron Angle, Christine O’Donnell and Rand “Aqua Buddha” Paul. And that what the DNC needed to do was rebrand itself to look like it’s a faux European convenience store? Was the old logo too political or too 2004?
Seriously, there are two months left in the election cycle and NOW is the time to unveil a new logo? There wasn’t anything more pressing than, I don’t know, making sure that Nevada knows that Angle wants to get rid of Social Security AND the Department of Education to make sure that Harry Reid doesn’t lose his seat? Or, maybe, I don’t know, blanketing Oklahoma with the information that Paul thinks the administration is strong-arming BP to clean up its shit? Or, best yet, inform Delaware that Christine O’Donnell may actually want to criminalize MASTURBATION? It may be comforting to know that half of the people who voted for Castle say they’ll vote for a Democrat over Crazypants Christine, but take care of your business first, and then wonder if the window dressing is on trend.
Worst of all, it’s a bad logo and the website looks like it’s for Oprah’s newest self-help project. I know we like to think of ourselves as the “kinder gentler” (heh) party, but it’s still politics, not Martha by K-Mart. Baby blue doesn’t scream “Yes we can.” Unless we’re screaming “Yes we can…lose to dolts like Rand Paul.”
If anyone ever truly wondered why the Democrats are so talented at snatching defeat from the jaws of victory, and didn’t get to witness the CDP decide that the best and most charismatic candidate to put up against Arnold Schwarzenegger was Phil Angelides this “big announcement” should give them a perfect illustration.